Jordan Morris and the Seattle Sounders help build a more resilient future
By Sam Lai
Taking Bold Action to Lead by Example: Jordan Morris on Living a Net Zero Energy Lifestyle
Transformation requires celebrated leaders in the community to not only lend their voices, but also to take actions in every day personal decisions, like buying a home.
Not only are the Seattle Sounders FC committed to social justice and inclusion, they committed to carbon neutrality in 2019. Seattle Sounders FC partnered with Forterra to offset carbon emissions by planting trees along the Green-Duwamish River. This was bold and courageous action, making the Sounders the first, and only, carbon neutral professional sports franchise in US history.
Similarly, the Sounders’ star forward, Jordan Morris, has taken bold action to lead by example with a carbon-free lifestyle at home. Initially, when Jordan started his search for his new home, he was not looking to make a grandiose statement about the environment and climate change. He was looking for a comfortable, healthy, and beautiful place to call home. But when Jordan learned about the benefits of living in a certified 5-Star Built Green, Green Canopy Net Zero Energy home, he was compelled to share his story with others. He understood that industry transformation requires higher-end market innovation to be validated by cultural leaders before innovation can make price points affordable.
Net Zero Energy homes are still extremely rare, even in the Pacific Northwest. Early adopters are required to make healthy, carbon free, Net Zero Energy lifestyles equitable and more affordable for all community members of all income levels, not just superstars.
For Jordan Morris, actions speak louder than words. He has already earned a reputation for putting his teammates first whether donning Sounders’ Rave Green or the US National stars and stripes. Off the field, Jordan is also building resilience in our environment and community.
Special thanks to the Van Wyck and Porter team for making this video possible.
To learn more about how Net Zero Energy lifestyles can also be affordable, read about the 7-unit affordable rowhouse in Ballard.