Green Canopy is pleased to be featured in the Winter issue of Modern Home Builder Magazine. The feature titled "Green Canopy Homes: Problem Solvers" was written by Tim O'Conner in the "Smart Homes" section. Here are a few quotes:

"Communities and homebuilders are accustomed to working with companies that have craftsmen but that lack a larger purpose. Green Canopy strives to marry its skill for building quality homes with its belief that homebuilding can improve communities." 

"When Green Canopy Homes builds a new project, it gets the entire neighborhood involved. The company holds community meetings at the onset of every project, often before it takes ownership of the property."

"'We didn't start the company just to make money," Fairchild says, "We started started the company to make money work for positive change.'"

"In building energy-efficient homes, Green Canopy hopes to evoke change throughout the entire market."

"Affordable homes will build on Green Canopy's effort to solve social problems through responsible building. "Our cities are not vibrant if they are only enclaves of the affluent," Fairchild says.'"

Green Canopy is fortunate to have a couple executives who hold Executive MBA degrees from the esteemed University of Washington’s Foster School of Business, including CEO and Founder, Aaron Fairchild and CFO, Andy Wolverton.
 
The EMBA degree is “a rigorous, lockstep MBA curriculum, taught by the best business school faculty, to a select, accomplished cohort” and is designed to coincide with a typical work schedule, while providing a longstanding community and network.
 
After working in his father’s banking business for almost a decade, then gaining insight on energy-efficiency from working at Puget Sound Energy, Aaron decided to start his own business and realized the benefits of earning an MBA. “The EMBA experience showed me how much of a load I can really carry… I saw that I can build a business approach and model that serves investors, and their social, environmental and financial values as much as mine, while we collectively move a market and create positive and meaningful impact for the planet for future generations.” – Green Canopy CEO, Aaron Fairchild

Green Canopy CFO, Andy Wolverton, adds “The program helped me grow professionally in that it gave me another set of questions to ask. Going into a meeting, I had a new perspective and I was armed with examples that I had seen in class or topics that I was learning about that gave me a broader perspective on our business. It directly helped me be CFO in giving me confidence around how to communicate what I’m doing. Whether it’s to our employees or to our investors.”
 
“The program allows the students to go back and add value to their organizations in real-time, in addition to providing long-term benefits. Because I was working at Green Canopy while going through the program and was, every night, reading case studies or articles and then having to think about them, talk about them in class, I was able to come back to the office and apply them right away. Some of the connections I have, who are a well-spring of knowledge that I wouldn’t have otherwise, are now people throughout the city, throughout the region, who I can contact and get advice from.”

The Foster School of Business’s EMBA publication, the Edge recently featured Aaron and Green Canopy in the article, “Building Better Homes for People, the Community and the Planet.” Here are a few quotes:
 
“Through harnessing the collective knowledge of the people I have met along the way and work with today, and coupling that with the education I received through the EMBA, I have come to understand that, while there are limits to everything there is very little that I can’t accomplish.” – Aaron Fairchild
 
“(Green Canopy’s) homes are exceptional in both construction quality and design, and Green Canopy is one of the first urban infill companies in the region to programmatically build net-zero energy, four-and-five-star, Built-Green, and LEED-certified homes.” – UW, Foster School of Business
 
“We’re the only for-profit homebuilder we’re aware of in America that was intentionally and deliberately started to combat and lessen negative impacts of climate change and resource scarcity via in-city homebuilding. We’re pivoting an entire market by engaging the real estate ecosystem continuum: from investors to builders, suppliers to banks, mortgage lenders to appraisers, agents to homebuyers. They’re all a part of the process.”–Aaron Fairchild
 
Read the full article and magazine on the Foster School of Business EMBA website.

On December 5, 2017, the Master Builders Association (MBA) awarded Green Canopy and CEO, Aaron Fairchild the 2017 Built Green Moving the Market Award at the Master Builders Association Awards & Gala. Aaron and Green Canopy were chosen “for taking the step to build only net zero energy homes.” Founded in 1909, the MBA is the “nation’s oldest and largest local homebuilder’s association” and continues to move the industry towards greater innovation and sustainability.
 
“I’m extremely honored to represent Green Canopy’s team, owners and stakeholders in receiving this award from such an established and reputable organization as the Master Builders Association of King and Snohomish Counties.” -Aaron Fairchild, CEO, Green Canopy Homes
 
“Aaron is an inspirational force in the Puget Sound area residential home building industry. He and his team continue to push the limits at the intersection of sustainability and business in new and exciting ways. I commend Aaron and Green Canopy for all they do for our association, our communities, and our region,” states Aaron Adelstein, MBA Director of Programs and Products. 

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The MBA featured CEO, Aaron Fairchild, in the Master Builder Winter 2017 issue in the article, “The Man in the Green Hat.” Here is some of what they had to say:
 
“Aaron’s drive to transform the market is indicative of not just his desire to align business, community, and sustainability but of the work and thought that he puts into this effort. He is truly a leader in the regard, constantly innovating and aligning actions with his words. Aaron is a collaborator, mentor and leader all at the same time.” -Leah Missik, Built Green Program Manager
 
“The positive culture Aaron has cultivated resonates throughout his company, the Master Builders Association, and our region.” -Cameron Poague, Master Builders Association
 
“Aaron is the type of person who is actively changing home building for the better” -Cameron Poague
 
Also included in the article is a quote from Green Canopy Co-Founder, Sam Lai, “Aaron can seem enigmatic to some because he’s difficult to pin down. He is a disciplined business mind– as fierce and pragmatic as you would expect from a third-generation banker and Foster School MBA grad. Yet his unwavering passion for social and environmental justice seems counterintuitive… like the trucker cap on his head and Wendell Berry poetry on his lips. One way to understand my friend and CEO is that he is true to his heart and that’s what drives him. He has a vision to make the world a better place and the grit to execute a business plan to make that vision a reality.”
 
Green Canopy continues to be a leader in the housing industry, and in our city.

“Our changing climate means we must reshape the way we grow and build to enable all people, both now and in the future, to thrive. For the building sector, this means dramatic and ambitious solutions including rapid market transformation for a net-zero carbon built environment…We need courage from all sectors of the industry to be radical, strategic and collaborative to reach our shared goals of carbon neutral(ity)… You are part of the solution.” -Rose Lathrop | Green Building and Smart Growth Program Manager, Sustainable Connections ​

AUTHOR | SAL LAI, COFOUNDER
What makes me thankful? Despite my concerns with our society’s trajectory, I am encouraged to see entire communities centering their lives around purpose and community­— doing the courageous work to reverse global warming and fight social injustice at the same time.  When I witness this, it reminds me that I do believe we are moving toward a more generous, integrated and regenerative way of living on this planet. This makes me thankful. 
 
I had the pleasure of seeing evidence of this movement at the 2017 Sustainable Design and Development Conference in Bellingham, Washington. The theme for this year’s conference was “Transforming the Market to Carbon Neutral” and the strategies presented during the day were both challenging and exciting:
 
Get Comfortable with Being Uncomfortable | Patti Southard, Program Manager, King County Green Tools
In the opening keynote Patti Southard, Program Manager at King County Green Tools, addressed a room mainly full of white designers, architects, builders, consultants and researchers. Patti challenged us to question whether our projects (in an industry responsible for 45% of the Green House Gas emissions in the built environment) contribute to social justice in our communities for all people. She reminded us that we should exercise land use planning “as if people mattered” and informed us that in the ten years between 2007 and 2017, our African American population within the city of Seattle declined from 13% to 7%. Our society is only getting more economically stratified with minorities moving out of the city and Caucasians rapidly moving in. However; In King County, there are more languages spoken than any other city in the entire US except Los Angeles. By 2022, the population of American children will become “minority majority” for the first time. So, what does it mean for us to plan as if people mattered? Homeowners must focus on the value of diversity in our neighborhoods— to advocate and draw on the deep well of love and connection, rather than fear or anger. As homebuilders, we need to increase the affordability and accessibility of resource-efficient homes.
 
Building the Decarbonized Future | Vincent Martinez, COO, Architecture 2030
“In the wake of the US’s intention to withdraw from the Paris Agreement, it is clearer than ever that change in the building sector will come from the bottom up.” Vincent Martinez, COO of Architecture 2030, spoke about the importance of private-public partnerships (rather than public-private) to decarbonize the built environment in cities. Business and grass roots community groups will play an integral role in transforming our housing sector from the ground up. Many think tanks and research studies indicate that urban density is a primary, necessary strategy to decrease our carbon output while maintaining the infrastructure needed for another 1.1 Billion people in 15 years (the equivalent of a brand new, New York City built every single month). Are we willing to acknowledge and embrace the fact that our cities are growing and guide the momentum to a better outcome?
 
A special thanks to these other industry leaders for bringing these discussions:

Passive House | Alex Boetzel, COO of Green Hammer
“Reducing energy use – and consequently, CO2 emissions – of buildings, is an instant and continued action on climate change.” Alex Boetzel, COO of Green Hammer provided practical, actionable insight on energy use reductions of 65-75% using passive strategies so that buildings can become net-zero-energy and subsequently carbon neutral. Green Hammer has built homes in the Portland area receiving certifications including: Passive House, LEED Platinum, FSC, Earth Advantage and Living Building Challenge.
 
More Affordable Sustainability | Bec Chapin, Cofounder of NODE
“As gatekeepers to the change we want to see in the world, we have an opportunity to change the way we think about (home)ownership.” This transformation should allow more people to prosper in our quest for more affordable housing and sustainability in the built environment. Bec Chapin had the crowd pair up to actively share stories with one another, getting strangers to engage at a heart level and making her session the loudest and liveliest.
 
Shannon Todd and Don MacOdrum | TRC Solutions
On behalf of the Northwest Energy Efficiency Alliance, Project Managers, Shannon and Don shared their vision and strategy for partnerships between local governments, certification programs and utilities to make green building an obvious and cost-effective choice for all builders. Their conversational style allowed us to understand the important “boots on the ground” work and how TRC is leading to break down the cost and system barriers to green building. Thank you for your hard work.
 
A few quotes from this presentation:

• “What if our homes could represent the values that we are evolving into?

• “What if we could build homes that were purpose-driven, balanced, community-focused, warm, generous, integrated, regenerative.

• “We came together to start Green Canopy under this vision that the homefront was a leverage for transforming the way in which we live in our environment and we still believe that today. The tactics and our strategy has changed but the mission has stayed the same... we want to transform the real estate market."

Contributed by Alexa Ashley
Green Canopy's first net-zero energy home is now available on the market. This home is the first of it's kind in Magnolia with only a handful being listed on the NWMLS in the last 20 years. Green Canopy's Accounting Manager, Jen Trujillo remarks, "I didn't realize how few houses like this there are." The Company has been building a diverse range of homes (including single-family, townhomes, rowhouses, net-zero ready houses) in Seattle since 2009 and this project is their first net-zero energy home, which includes solar panels. 

Green Canopy believes that net-zero energy homes are the future and will become the standard for new construction since they are more sustainable, comfortable and resilient. Project Manager, Wilson Deaton explains, "It's exciting because net-zero is really the pinnacle of green building... you can build as green as you want but until you get to a place where you're not using any energy in a house, then you haven't quite gotten there. If you can build a house that uses no energy, then you've completely switched the math when it comes to how much pollution you put out and how much carbon goes into the atmosphere– and that's the goal."

In the past, net-zero energy homes have been more expensive than similar homes, but Green Canopy has been able to offer this home within the normal market range by staying on budget (1.8% budget deviation compared to the industry standard of 13%) and implementing strict quality control checklists. The project manager, Valeriy Korol, who carried this project to completion says, "I think as a company we have a pretty good strategy (as to) why we're building the house. It's not about money, we're Green Canopy. We're trying to improve the world. We're changing the world. So... it's a small step overall, but it's a step to save energy, to think about the future of your kids and the future of the world."

The high-performing ventilation systems in these homes also provide a more healthy indoor environment as Deaton explains, "you have ERVs (energy recovery ventilators) and HRVs (heat recovery ventilators) so you can change the air and make sure you get enough fresh air... not to mention when you build Built Green 4 star or 5 star you're always using building materials that have less chemicals in them. Less harmful chemicals."

The project was recently listed, with it's first public open house and class to help brokers and buyers understand the benefits of net-zero and solar power. When asked why this project is exciting, Chief Financial Officer, Andy Wolverton, responds, "It feels like the next step. In the last few years... our quality has improved, our process has improved but what we're building hasn't changed all that much as it relates to our mission and this is evidence of that. Going another leap forward."

Thank you to all of of the Green Canopy partners who have helped make this leap possible including but not limited to: Northwest Electric & Solar, Van Wyck & Porter, Evergreen Certified, Performance Insulation,  Built Green, and Tesla.

f you have questions about this property, would like to schedule a showing, or be informed of upcoming Green Canopy projects, email info@greencanopy.com

This home features:
- Soaring views with expansive rooftop deck
- Built Green 5 Star certification
- Clean lines with open spaces
- Lots of natural light
- 5 bedrooms
- 4 bathrooms
- 3,643 square feet
​
as well as net-zero technology which includes:
- Energy recovery ventilator to properly ventilate while providing highest air quality
- Solar panels that have the ability to fully power your home and eliminate energy bills
- Sense energy monitoring system which allows you to see how your energy is being used
- Ducted mini-split heat pump with AC for comfort
- High-performance weatherproof construction
- Smart home technology
- Induction range
- EV-ready

MLS #1211653

BY  AARON FAIRCHILD
I believe in a future where deep green and net-zero energy homes are affordable and the norm. A future where our communities are diverse, inclusive and resilient, and where people who believe and invest in that future earn profits. Being raised by an entrepreneurial single mother imparted on me the importance of caring and nurturing, while also working hard to provide. Since the age of 15, my labor has been built upon this foundation from my mother. I have stumbled and failed and made mistakes along the way. I have succumbed to fear and self-doubt. At times, the immensity of the challenges we face seem daunting and impossible to solve; like I am frantically shooting a toy water-pistol at a raging wildfire. But when I lift my eyes and look around, I see that I am not the only one trying to douse the flames of environmental destruction and social inequity. Intentional and like-minded people all around the world are forming companies to be used as forces for good. And these companies are changing the nature of work by holding each other up to realize the future we believe in.

I am grateful for the recognition by Goldman Sachs and to be associated with an organization whose people are recognizing their own interconnectedness, and working to create positive change from within. Goldman’s people are on the arc of transformation and by recognizing me, a founder of a certified B Corporation, they are linking arms with a global community of over 2,000 companies in 50 countries across 130 industries. Organizations like B Corp help bring companies together in community to advance our collective work of creating a more inclusive economy. Certified B Corp companies believe in creating immense enterprise value in order to make money work for positive change. We work to out-perform the current market, and collectively utilize capitalism to help bend the arc of history toward justice and a regenerated world in which all life thrives.
 
I am hopeful that this award will create greater awareness for companies like Green Canopy and the world we believe in. The founders of Green Canopy started with a shared set of beliefs guiding their entrepreneurial spirit. The shareholders of Green Canopy invested with these beliefs guiding their  decision. Our lenders provide debt to Green Canopy because they want to leverage these beliefs into shifting paradigms. Many of the stakeholders and subcontractors who we work with also share these beliefs. And, of course, our homeowners, after experiencing living in a Green Canopy home, deeply connect with these beliefs as well. It is a broad and diverse ecosystem that Green Canopy works within, and given this interdependence, the award is more about these relationships than any one link. Being a link in this chain requires a commitment to earning profits as a means to creating the future we believe in, not the other way around. 
 
Thank you, Goldman Sachs, for this award. I am honored and would like to use the recognition to acknowledge all of the people at work using business as a force for good. These purposeful people are standing shoulder to shoulder, laboring to ignite a new wildfire; A wildfire of hope and transformation which won’t be stopped until the deep work of creating the better world of our beliefs has been accomplished.

The last two weeks has been a whirlwind of intentional conversations with like-minded, social purpose organizations. The B-Corps Champions Retreat and the following week of SOCAP17 were both intense conferences of shared themes and desired outcomes. A couple things linger in my mind from these social impact conferences:

• The short distance the social impact investment community has traveled to date and where it is on the arc of its lifecycle trajectory.

• The emphasis on personal improvement.

So how far have we come? My first year at SOCAP was 2009. That was the same year when I first learned about B-Corps companies at the Sustainable Industries Journal forum from Stephanie Ryan of B-Lab. It was directly after SOCAP09, in November of 2009, that Green Canopy bought its first project and our work to build the company began full-tilt and relentless. The first years of Green Canopy were about survival and getting the organization right. Today we have the capacity to expand the scope of our community beyond the Pacific Northwest region. In 2013, we certified as a B-Corps, but my first B-Corps retreat was two weeks ago. This was followed up by SOCAP17, my first year back since 2009. In the eight-year span between first learning about B-Corps companies and SOCAP, and today, this community has grown significantly and become a legitimate investing force and philosophical approach.
 
When looking at the lifespan of contemporary impact investing in the SOCAP17 booklet, the movement is younger than many of us, just turning 40 years old. If we are investing for this generation but also for generations to come, then we are in the infancy of a multigenerational movement determined to continue to grow, learn and transform global society and economy. We are on the early side of the impact investment lifespan for sure. We have a long way to go and the urgency of the issues we are addressing with our labor and capital create impatience on behalf of just about everyone in this community. Throughout both conferences it felt like most people were understandably feeling the impatience of our youthful movement. Like we just want to be older and more mature than our short 40-years will allow.
 
And then when we couple our youthful impatience with the urgency our work demands, impatience compounds. Which, perhaps, is the reason so many conversations at both conferences discussed the importance of personal, emotional, and spiritual growth in the practice of social entrepreneurship and impact investing. If the antidote to anger is patience, then the lack of patience leads to anger. The importance of love in our work requires patience, yet patience decidedly lacks urgency. Perhaps in order to productively hold this dichotomy through the transition to a new paradigm, a focused determination that allows for grace and patience when organizing with a sense of urgency requires each of us to develop increased mindfulness within swirling storms.

Celebrating our collective “wins” and taking stock of our successes happened throughout both conferences as well, and from my perspective there is a lot to celebrate in the progress we have collectively made in just the last eight years. When I first learned about B-Corps companies in 2009, there were 205 certified B-Corps, in 28 states and in 54 industries. Today there are 2,310 certified B-Corps, in 50 countries and in 130 industries. SOCAP has tripled in size and become an international affair. It is drawing investment firms representing more capital than most people seemed to think possible just a few years ago. Bringing values into our investment analysis continues to seem obvious once seen; like suddenly being able to see a number hidden within the page of little colored dots. The more people’s eyes identify that opportunities to make money work for positive change are hidden in plain sight, the more obvious it becomes that when we direct our resource toward changing the world for better, the world indeed gets incrementally better.
. 
I am entirely grateful to be part of this community and movement, and I look forward to continuing with the dual edge of graceful patience and urgency, toward building and investing in the future we believe in.

"Transparency, accountability are no longer fringe ... We are seeing a surge of leaders who want to have a platform to influence the greater good." -Bart Houlahan, B Corporation | SOCAP17

SEATTLE, Washington & PORTLAND, Oregon (October 4, 2017) – Green Canopy, Inc., a proven urban infill deep green homebuilder, announced the launch of its newest affiliate company, Cedar.

“Meeting the challenges of global warming and the housing crisis in our high growth cities requires us to develop disruptive, integrated, and inclusive solutions. We are proud to offer a for-profit model for building resilient, inclusive and sustainable net-zero energy micro-communities without reliance on direct government subsidies” says Aaron Fairchild, CEO of Green Canopy.

The Company will acquire, develop, manage and market third-party certified green built, net-zero energy residential homes over the course of a 7-to-10-year period in Seattle, WA and Portland, OR. A minimum of 25% of the homes in every project site will be reserved as affordable rentals to households earning 80% of area median income (AMI) over the life of the Company. A final disposition process will result in selling a minimum of 25% of the remaining portfolio into community land trusts, or similar model, to be held permanently affordable to households earning 80% of area median income.

“Ecotrust is delighted to be a shareholder in Green Canopy, Inc. The Team has been terrific and we look forward to seeing where they take walkable residential infill development in the years to come. Green building, along with regenerative farming and forestry, are promising potential ‘drawdown’ technologies that pull CO2 out of the atmosphere and help reverse the devastating trends of the Anthropocene,” says Spencer Beebe, Founder & Executive Chair of Ecotrust.

Green Canopy's Cedar is poised to act on this opportunity. The urban infill home-building market is a highly fragmented marketplace with hundreds of small, independent homebuilders in both the Seattle and Portland markets. The February 2017 McKinsey Global Institute report, Reinventing Construction: A Route to Higher Productivity, found that “$10 trillion (is) spent on construction-related goods and services every year. But the industry has an intractable productivity problem and ... an opportunity to boost value added by $1.6 trillion.” “Fragmented markets and inefficiency go hand in hand. Our team at Green Canopy has long been aware of these inefficiencies and has spent considerable amount of time developing the processes and systems to contain costs and scale,” says Aaron Fairchild, CEO of Green Canopy. He further adds, “This ability allows us to lean in further to our mission and bring to the market net-zero energy homes alongside affordable home ownership. As a for-profit company, this puts us in a unique position to not only drawdown carbon, but to also lift up our communities.”

Samantha Lamb, of Lake and Company Real Estate sees the company as an innovative leader.  “Green Canopy is indisputably one of the leaders in the Green Home movement in Seattle and beyond. It is founded by passionate people who truly want to make a difference in the world. They don't just go for minimal standards in Green Construction; they are actively educating the market and realtors about the benefits of building and buying Green,” says Lamb. As evidence of this, Green Canopy will amplify Cedar’s impact through an 18-member stakeholder group, calling it the Impact Collaborative. The Collaborative will bring greater transparency to Cedar – its processes, best practices and outcomes – then conduct research and broadly promote their findings and advocate for new and better approaches.  

​
About Green Canopy
Green Canopy, Inc. runs a homebuilder, Green Canopy Homes, in Seattle and Portland whose mission is to inspire resource efficiency in residential markets. Green Canopy Homes began building in 2009 and has successfully sold over 125 third-party certified, green homes with over $80 million in gross revenues. Green Canopy Homes has highly developed home designs, project management processes, checklists, and systems of cost containment specific to the challenges and needs of building attractive, resource-efficient, micro-communities in walkable, urban places.
 
Contact: 
Aaron Fairchild, CEO
206.792.7281
aaron@greencanopy.com
 
Andy Wolverton, CFO
206.792.7287
andy@greencanopy.com

by Aaron Fairchild, CEO

At the September 14 Built Green Conference, I moderated the panel, Exclusionary to Inclusionary: How can we make our region inclusive, resilient, and vibrant, with Seattle mayoral candidates, Jenny Durkan and Cary Moon, as well as City Council candidate Teresa Mosqueda, and Sightline founder Alan Durning. It was an honor to moderate this discussion. It was made even more poignant by the passing of my father the night before after nearly a 10-year struggle with Alzheimer’s. He would have been proud to see me moderating a discussion with such a powerhouse group. I did my best during the discussion to channel the thoughtfulness he demonstrated throughout his life. I would like to thank the panelists for their time and contribution, and for helping to make an otherwise difficult day, one of inspiration! ​

Here are a few thoughts I took away from the conversation. 
All the panelists agreed that up-zoning or at least allowing townhomes, duplexes and triplexes, and row-houses onto our exclusively zoned SFR lots within the city is something that should be pursued. I also learned there was broad agreement that the permitting process at the city should be streamlined and explored for greater efficiency in processing permits. The last thing that became quite apparent was that: 

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“we all agreed that our vibrant city will only remain so if we can maintain income diversity where it currently exists within our neighborhoods and bring it back to our city’s more desirable and “exclusive” neighborhoods. ​”

— Aaron Fairchild

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I don’t typically endorse candidates, however, given the conversation, I would like to humbly offer my thoughts on these candidates and on Alan as a panelist. ​

Alan Durning was a Vesuvius of knowledge; bright, red hot and over-flowing with intense clarity and of course, humor. 

Jenny Durkan exudes focused energy aligned with her past and progressive vision of Seattle’s future. Seattle would be well served with her as mayor. 

Teresa Mosqueda was a power provider, articulate, earnest and buoyant. I can whole heartedly endorse her candidacy and sincerely hope that Seattle will benefit from her leadership in the near future. 

Cary Moon is heart and meaning and brings unassuming positivity together with pragmatic approaches for progress. Seattle would be well served with her as mayor. ​

When doing a quick read on Wikipedia about Bertha Knight Landes (October 19, 1868 – November 29, 1943), I discovered she “was the first female mayor of a major American city, serving as mayor of Seattle, Washington from 1926 to 1928. She is to date Seattle's only female mayor.” 

These three powerful women candidates honor Ms. Landes’ memory and life through their current and future efforts. I am looking forward to seeing the last line in the Wikipedia page updated to read, “She was Seattle’s only female mayor, until 2017.” 

You can watch the condensed footage of the discussion on the Built Green website. 

Green Canopy relies on Built Green to provide rigorous green building standards. Green Canopy utilizes their standards to certify our homes as Built Green Certified. On an annual basis the Built Green Conference provides builders, developers and real-estate agents cutting-edge information on green building and sustainability. Thank you Master Builders Association and Built Green! 

Photo Credit: Built Green and Alabastro Photography

Net zero homes are about the details. The accumulation of these details, of these seemingly small changes to the homes’ building process, multiplies the homes’ efficiency and comfort. To build these homes, Green Canopy has cultivated a vast system of checks and balances both originating from within the company and from partners of the company. The team at Green Canopy’s net-zero home in Magnoliarecently completed one such check: the blower door test. ​

There are well-known frustrations with homes built in the 70’s and 80’s that were sealed up very tight with little thought put into proper ventilation. Without that proper ventilation, the airtight homes get moldy and begin to rot. When talking about making our homes airtight, people often have reactions associated with these mold-prone homes in the past, but the contemporary phrase in the industry is to "seal up tight and ventilate right." With proper ventilation, we can get a temperature-controlled environment without the negative side effects. The home's structure is set up to last with a Heat Recovery Ventilator that reduces pollen and dust giving the home constant fresh air. The ventilator also takes the stale air from inside the house, recycles the heat, and joins it with fresh air from outside.

In the test, a blower door machine is mounted to an opening such as a door or window.  A large fan located at the lower end of the blower door depressurizes the space behind the machine, and the ACH—air changes per hour—of the building can then be calculated with the help of the blower door’s manometer. Because the room is depressurized, the air is forced in through small cracks in the house's structure that would otherwise be invisible. With the smoke test and other tests, these air leaks can be found and sealed up, and homebuilders can create a more airtight home. 

Most new construction homes do not undergo the blower door test, but those that do usually only manage to reach an ACH of 3 or 4. At completion, Green Canopy’s net-zero homes will have only 1 ACH. The difference is in the timing. Instead of conducting the blower door test when the home is nearly finished as many homebuilders do, Green Canopy enlisted Performance Insulation to conduct it during the framing stage, giving the team the ability to find and fill more of the house's air leaks. The goal is to seal the leaks up tight in the home, then add the proper amount of controlled ventilation to the home.

With so many of the air leaks in the house filled, less heat is needed to warm it, increasing efficiency and decreasing costs. This one detail, though it may seem insignificant, combines with others to create a home efficient enough to become net-zero after the installation of solar panels. Green Canopy’s goal in building net-zero energy homes is to help spark a transformation toward a more sustainable and resilient housing market.

Green Canopy is looking forward to the Built Green Conference 2017! CEO, Aaron Fairchild will be the moderator as well as a panelist alongside Co-Founder, Sam Lai and Vice President of Construction, Justin Hooks. Seattle mayoral candidates Jenny Durkan and Cary Moon and Seattle City Council candidate Teresa Mosqueda will join keynote speaker Alan Durning for an exclusive roundtable discussion, as well.

The conference "has been occurring annually for a decade with the aim of providing valuable and cutting-edge information on green building and sustainability. The conference will cover a variety of topics related to green building, ranging from building science to policy, from post-occupancy research to discussions on equity, affordability, and community issues.  This content will be covered throughout the day, which will include a keynote address, a variety of sessions to choose from, and lunch, all followed by an awards ceremony and reception."

The Green Genius Award winners will also be announced and recognized during the reception & awards ceremony. Come meet the leading professionals in the green building and real estate industries!

Register before prices increase tomorrow!

We're looking forward to hosting the 6th Annual Green Genius Awards Ceremony at the 2017 Built Green Conference this year. The Green Genius Awards are the region’s first and only awards to honor real estate brokers who are helping to transform the residential housing market. By listing, marketing and selling homes that have an ecological and social impact in Seattle neighborhoods, these agents are educating a generation of homebuyers and disrupting the status quo of homebuilding. They are helping to change the paradigm of how real estate is valued in a growing city and working to build a more sustainable community. ​

The judging committee will be awarding one listing agent, one selling agent, one listing office and one selling office this year based on how many certified Built Green homes they've sold and how much they've promoted green building and the green movement in the past year. Here are this year's Green Genius finalists:

​SELLING AGENT FINALISTS
Angelo Ongpin | Keller Williams Downtown Seattle
Michael Carnovale | Keller Williams Downtown Seattle
Melissa Harris | Berkshire Hathaway Home Services Northwest

LISTING AGENT FINALISTS
Van Wyck & Porter | Windermere Capitol Hill
Tom Skepetaris | Keller Williams Downtown Seattle
Ravi Dewan | Real Property Associates

SELLING OFFICE FINALISTS
Keller Williams Downtown Seattle
Coldwell Banker Bain
Windermere Wall Street

LISTING OFFICE FINALISTS
Berkshire Hathaway Northwest
Metropolist
RE/MAX Metro

To find out the winners, attend the awards ceremony with the top green agents and green building experts in Washington State, register here.

The Green Genius Realtor Awards and Education Program are made possible by:

Pioneers like Thomas Edison have been excited for decades about the use of solar power. “I’d put my money on the sun and solar energy. What a source of power! I hope we don’t have to wait until oil and coal run out before we tackle that,” Edison anticipated. Starting this Fall, the first of many Green Canopy's Net Zero Energy homes will be available on the market in Seattle - with a commitment to offering these high-performance homes at a price that is on par with code-built new construction homes.
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Green Canopy is a mission driven Portland and Seattle infill homebuilder. The Company has always built resource-efficient homes to a standard far beyond building code requirements, keeping our communities and planet in mind. In order to serve their mission, it is important to continually be changing, improving, and innovating. The Company has been conscious of this, and it is now advancing yet another significant step forward. 

Zero Energy Bills, Less Negative Impact on the Environment
Net Zero Energy homes are revolutionizing green housing. Every Net Zero Energy home is modeled to produce as much power as it consumes over the course of a year using solar energy. They typically look like  other modern and minimal homes except that they come with an abundance of benefits many people don’t realize. The thought of buying a house that is modeled to cover the electricity bill is cool, particularly in hot housing markets that feel hard to keep up with, like Seattle and Portland. By soaking up the sun’s rays these homes generate enough electricity to power the home over the course of the year. Solar panels on each roof are among the many applications that make this possible.
 
Higher Level of Comfort and Less Expensive to Own
Net Zero Energy homes are also more comfortable because their high-performance envelopes (the wall, roof & floor systems) are ultra-efficient; The cold spots and drafts common in simple code-built homes tend to disappear. Furthermore, the advanced appliances and ventilation systems help to ensure evenly displaced temperatures throughout. Due to the intense efficiency and solar power generation, these homes cost much less to operate, offering homeowners, even in the PNW temperate climes, hundreds if not thousands of dollars in savings in their electrical bills.

Understanding the Challenges and Breaking Through 
As one would expect, building Net Zero Energy homes require a dedication to mastery. Most importantly, the roofs must be designed large enough to fit all the solar panels needed to offset the amount of energy needed. Additionally, most housing envelopes aren’t efficient enough so achieving net zero energy isn’t possible in most existing homes in the PNW climate. For example, the average Seattleite’s home has roughly 1,500 square feet and three floors and consumes about 28,000 kilowatts per year. To fit around 100 solar panels needed to offset the energy consumed by the average heat-leaking, Seattle house, it’s roof would need to be four times larger. However, if a 1,500 square foot Net Zero Energy home consumed </= 8,000 kilowatts a year instead, it would require roughly only 32 panels for the net annual energy consumption to be zero. Getting to this level of efficiency and performance requires a thoughtful and dedicated approach. To accomplish it, Green Canopy had to recalibrate several of its processes and checklists relating to feasibility, designs, estimating and purchasing, and project management.
 
Other builders have risen to the challenge over the years. However, a search on the Northwest Multiple Listing Service, revealed only five (5) of the tens of thousands of homes sold over the last 20 years have claimed to be a Net Zero Energy home. Though custom homeowners have built more Net Zero homes, they very rarely enter the market for sale. The building science and technology needed to make Net Zero Energy homes possible has finally caught up to the times. As a result, these homes will likely be available to buy at a far greater rate than over the last 20 years, and Green Canopy is set on blazing the trail to help transform the market as quickly as possible.
 
Green Canopy itself has built several certified Platinum LEED for homes, Earth Advantage Platinumhomes, Built Green homes, and Net Zero “ready” homes in the past. Net Zero “ready” homes are efficient enough to be Net Zero if the homeowner installs solar panels—the most obvious and expensive part— after buying the home. Additionally, on occasion, a home will be built to offset the electricity use but not the natural gas used for heating, cooking or domestic hot water heating, so the homeowner stills pays for non-renewable energy.  
 
Net Zero homes are the future of home construction and ownership, and Green Canopy is determined to accelerate their arrival on the market. Evidence indicates that Seattle and Portland homebuyers are early adopters, technologically savvy, educated people who care and think about the environment and their long-term, financial investments. The Company’s commitment is to offer Net Zero Energy homes not just to higher-end markets but also to markets that young families and first-time buyers can afford, priced on par with new construction, code-built homes. “We aren’t looking to offer our homes outside of the current market’s range for homes,” Co-Founder, Sam Lai, states. “In every market area, there are run-down homes with single-pane windows and oil heat furnaces that sell for less than average. Likewise, code-built, new construction, well-designed homes with high-quality systems are selling for higher than the average at each price point in the market. We believe our Net Zero Energy homes will demonstrate enough benefit and value to homebuyers that they will be excited to experience the lifestyle, while being able to acquire them within the market range.”​

The New Standard
Green Canopy’s first Net Zero Energy home represents the future for the Company as it rotates its entire pipeline to build only Green Canopy Net Zero Energy homes in the coming months and years ahead. This wouldn’t be possible if it weren’t for the dedicated team and partners such as Evergreen Certified, Van Wyck & Porter, and Northwest Electric and Solar. This is also made possible due to the Green Canopy design, purchasing, and project management teams that are so efficient the Company is able to maintain cost control far beyond industry standards. The Green Canopy team is a highly motivated and passionate group that follows a tight, quality-control system performing more than 50 quality inspection checklists throughout the time of construction. This ensures that Green Canopy’s homes are quality built, focused on craftsmanship and sustainability both inside and outside the walls.

For these reasons, Green Canopy Homes is proud to now be able to call themselves today and moving forever forward, Net Zero Energy homebuilders. "Our vision is to help make Net Zero Energy homes the new standard and broadly accessible across the income spectrum." – Aaron Fairchild, CEO.

Green Canopy is a Portland and Seattle urban infill homebuilder, developing environmentally advanced and thoughtful homes for sale to a broad range of communities and income levels since 2009. It is a certified B-Corp company with the impact investing community making up 100% of shareholders in support of the movement. Their mission is to inspire resource-efficiency in the residential market, with a vision to transform homebuilding and urban communities across the nation.

When Green Canopy began, our region was in the grips of a housing crisis. Streets were filled with “for sale” signs that wouldn’t budge. It seemed as though everyone wanted to sell before the market dropped further, and that no one really wanted to buy a home. Green Canopy’s solution was to acquire existing homes and deeply remodel them as certified Built Green Remodels for sale. The Company’s mission is, and has been since that time, to inspire resource efficiency in residential markets. Remodeling existing homes using sustainable methods and materials and certifying the home Built Green, was at the time the most viable and sustainable method for accomplishing the mission during the last housing crisis. However, as the market began to shift, Green Canopy began feeling the symptoms of a new emerging market crisis. Today’s housing crisis is a result of a shortage of supply and there are more people looking to buy than there are homes to acquire. The market economics have changed, making it no longer viable to buy homes, remodel them to a rigorous green building standard and remain in business. Rather than bemoan the current market, Green Canopy can now lean into its mission with a greater sense of purpose.

Green Canopy’s homes are nearly three times more energy-efficient than the average Seattle home.
It is difficult to achieve the same efficiency in an older home that you can when building a new home. A Green Canopy home includes energy-saving appliances, optimized heating and cooling systems, and is built with air-sealing, insulation and a design that helps to properly regulate the temperature of the home. Even if an old home is renovated with the same benefits, the efficiency of the remodeled home cannot match the efficient structures of a new Green Canopy home.
 
Building more homes on each lot is more resource efficient and helps to preserve the bioregion around us.
By optimizing each lot in the city, we can slow down the rapid expansion and sprawl that is inevitable as our cities continue to grow in population. By keeping our housing dense within the cities, we can continue to enjoy the beauty of the landscape around us and survive on the resources that it supplies us with. Shy of this, the metropolitan area will more rapidly sprawl and it will be harder to preserve the surrounding natural resources that we rely on. Adding density is simply one of the most resource efficient things Green Canopy can do. ​

Making the most use of each build-able lot helps to offset the negative impacts of gentrification and displacement. In a very short period of time we have become acutely aware that there are not enough housing options to equitably support our population. An emphasis on increased density is intensely important given that demand is forecasted to continue growing relative to supply.  A sustained increase in demand will likely continue to drive prices up, and moderate- and low-income households further out unless we build more housing in all areas of the city. Building more homes on each lot, allows us to offer more resource efficient and well-built homes to a broader variety of occupants.

 
The previous structures that Green Canopy deconstructs, is salvaged and repurposed.
Although the Company no longer exclusively remodels existing homes, most of the existing structures that are deconstructed get to live on in other projects within the community. In 2014, we began a deconstruction company to learn what it takes to manage responsible deconstruction of existing homes. After training the team and taking apart three projects piece-by-piece, the team learned that it was simply not cost effective to continue in that manner. , As a result, the Company worked to build lasting relationships with local organizations to selectively harvest reusable material from existing homes. By adding only one or two more days to the process, the materials include embedded infrastructure like floor and wall-framing members, not just old door nobs, or cabinets. Today, the company works with groups like Ballard Reuse and 118 Design to recycle, reuse and repurpose materials from existing homes.
 
118 Design is a part of Seattle’s Union Gospel Mission; their program works with young men (ages 13 — 26) in the Rainier Valley to decrease gang membership in Seattle.  The young men in the 118 Street Outreach program transform broken and discarded lumber into quality, urban inspired, one-of-a-kind furniture.
 
Their Street Outreach program offers:

• Internships

• Technical job skills training

• Workplace environment education

• Business and entrepreneurial classes

• Leadership and role model opportunities

• Mentors and counseling services

• Accountability and drug testing

 
Additionally, Green Canopy can occasionally offer the neighbors of an existing home an opportunity to claim items from the home to reuse and repurpose before these other organizations gain access. A few items that neighbors have been excited to reclaim have been: kitchen cabinets, a farm-house sink and vintage light fixtures, etc.

Where Exactly Do Our Deconstruction Materials Go?
Taken from a sampling of three of our projects, this is where we have donated and diverted waste from the landfills to (see individual waste diversion reports here):

•    Asphalt Shingles: Evergreen Shingle Recycling, CDL
•     Construction Debris: Clean Scapes, CDL
•    Crown Molding: Ballard Reuse
•    Washer Dryer: Ballard Reuse
•    Lath: 118 Design
•    Clean Wood: 118 Design
•    Siding: 118 Design
•    GWB: New West GWB, Resource Recovery
•    Metal: Recycling Depot, Seattle Iron and Metal, CDL
•    Wood: Ballard Reuse, Port Townsend Paper
•    Windows: Habitat for Humanity
•    Brick: Dirt Exchange
•    Concrete: Renton Concrete Recyclers
•    Cardboard: CDL
•    Land Clearing: Dirt Exchange
•    Rock and gravel: Dirt Exchange

We continue to inspire resource efficiency by salvaging architecture and have taken the necessary steps to get even better at it. When we started, it looked like remodeling; now it needs to be mindfully crafting more well-built, eco-friendly homes for a vibrant and diverse city. 
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Learn more about how to Recycle Construction & Demolition Materials
Summer is just around the corner and that means the building season will soon be in full swing. Do you know how to properly dispose of the waste materials from your projects? Please join us on June 29th to hear from two speakers who will provide strategies to manage construction and demolition materials sustainably and legally. Kinley Deller from the King County Department of Natural Resources and Parks’ Solid Waste Division will talk about existing and forthcoming codes regarding recycling and disposal of these materials, and Justin Hooks, Vice President of Construction Planning at Green Canopy Homes, will offer tips for reaching a 100% recycling rate in your projects. The event is sponsored by the King County Department of Permitting and Environmental Review.

When: Thursday, June 29th  11:30 a.m. – 1:00 p.m.
Where: Snoqualmie Falls Room at King County Department of Permitting and Environmental Review office, 35030 SE Douglas Street, Suite 210, Snoqualmie. 
Who: This event is open to the public and will be especially helpful to contractors
Cost: Free & lunch is provided

Mission Metrics: Case Studies on Impact Part 2
Written By: Aaron Fairchild, CEO of Green Canopy

Green Canopy’s neighborhood engagement started with our first home in West Seattle in 2010. We painted the home a shade of green that our neighbors rejected immediately and publicly via social media. We were taken aback. This certainly wasn’t the “impact” that we had hoped for. Our nascent team had just begun working together with a mission to inspire and this quickly became a moment to listen and learn.  We invited all of our neighbors to meet onsite and tour the construction project and vote on the color to repaint the home. This was our first opportunity to talk to the community about our mission, gather feedback and learn more about our neighbors, their values and, of course, a better choice for paint color.

Since that time Green Canopy has increased its commitment to neighborhood engagement in a number of ways. The company has hosted barbecues, sponsored block parties, held educational events on green building, hosted happy hours highlighting local non-profits, and more. The company has also programmatically adopted the Community Color Program to select the color palette that we use to paint every home.  Additionally, in 2012 the company formalized our introduction to the neighborhood with a “Meet the Builder” community meeting. This is neither required by the cities in which we build, nor embraced by the associations to which we belong. The Green Canopy Meet The Builder community meetings represent an early chapter in the story of every project, helping to set the tone once construction begins and ultimately ensuring greater community inclusion and consideration than otherwise.
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The Green Canopy Meet the Builder community meeting is designed to introduce the company and our mission to inspire resource efficiency to the neighborhood; Green Canopy is a very different type of infill homebuilder. We flyer and mail invitations to the community to join us for an evening event that typically takes place in a local community center or library. During this event, the Green Canopy team introduces the company and team members. We put ourselves out there to receive input and feedback and to answer questions about construction, timelines and what to expect. 
 
Over the years we have met with hundreds of neighbors and learned so much about the communities in which we build. We have opened our projects to external influence, and while we can’t always accommodate, we always ask and listen with respect. 

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​In October of 2014 we layered into the Green Canopy Meet the Builder community meeting, an online neighborhood survey. Since that time, we have held over 20 community meetings and received results from 15 communities with responses from over 100 neighbors in Portland and Seattle. Once the surveys have been completed we process neighbor’s responses and send all responses back to the community members that filled out a survey. The responses are shared anonymously; yet when we review these results we receive highly informative feedback, which we use to learn, adapt and inform the Green Canopy team about the unique story of every community in which we build.  
 
For the first time, we are producing the results of the community surveys from which we have learned so much – they are full of critique, feedback and grace - take a look for yourself and let us know what lessons you learn in the comments below!

Download Green Canopy's Community Survey Responses to learn more about the communities in which we work.

Mission Metrics: Case Studies on Impact Part 1

Written By: Aaron Fairchild, CEO of Green Canopy

"The current housing crisis can not be easily solved because the issues are not black or white. Our solutions will require a more colorful, creative and collaborative approach." 

Green Canopy is a walkable urban infill developer with a mission to Inspire Resource Efficiency in Residential Markets. Since our company's inception, we believed one solution to our global resource scarcity and climate change issues should be infill homebuilding done differently. So began our journey to create a different kind of homebuilder that is more socially and environmentally aware and responsive. In the weeks ahead Green Canopy will publish a series of blogs and data sets that highlight some of the more curious approaches we incorporate to help create positive social and environmental outcomes.
 
We began Green Canopy as a for-profit, market-based model with the desire to make a difference. The thinking was that if we were successful in making a difference, profits would follow and allow the Company to scale our outcomes and impact.

In 2009 we purchased our first infill lot. Our next 59 homes were deep-green, energy efficient, complete home remodels. With the subsequent changes in the market and City regulations, we pivoted entirely to new construction with an emphasis on energy efficiency, sustainable methods and materials as well as increased density through a fabric of single-family, duplexes, triplexes and rowhouses; a mix of housing that is considerably more resource efficient where urban land is scarce. Rather than remodel one home or replace an old home with one new home, we now replace a single, older home with an average of four new, third-party green built certified homes that are over 300% more resource efficient than what was there before. We will sell roughly 40 third-party certified, deep-green homes in Seattle and Portland this year.

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As a mission-focused homebuilder we are often looked at with confusion and curiosity from other homebuilders. Occasionally we are mocked and written off as “do-gooders.” It is often assumed that we really don’t know what we are doing. After all, homebuilding is an old profession, historically operating in a similar manner for generations.
 
Well, the times have changed in just one generation, and many of us have not yet recognized it. In the last 50 years the population has doubled. The consumption of water and food has tripled and the use of fossil fuels has quadrupled. Species are going extinct at a rate of 1,000 to 10,000 times of the normal background rate of 1 to 5 a year. We currently lose dozens of species a day. Humans have done more irreparable damage to the planet in the last 50 years than all of humanity before. Today, humanity continues to flood our cities in droves. Managing the increased density has triggered a serious societal housing problem that will likely be with us for years to come. 
 
As a result, Green Canopy is increasingly relevant in these turbulent times. However, our business model is not a perfect solution, and no solution is. Our housing crisis will not be easily solved because the issues are not black or white. Our housing issues are full of pigment requiring more colorful, creative and collaborative approaches.  
 
Embedded in this thinking, perhaps a silver pellet is revealed? Green Canopy is not a panacea. We are simple. Green Canopy is not particularly sexy. We are straightforward. Green Canopy is not a silver bullet. We are just one pattern in the colorful quilt of potential solutions needed to increase access, affordability and sustainability in urban housing.
 
In 50-years from now, when we have 14 billion human heart beats on the face of the planet, underwater coast lines, food and water security issues, what will our cities look like: Bastions of hope, or of hopelessness? In 50-years Green Canopy’s homes will still be standing as evidence of the purposeful actions that an earnest group of investors and operators took to help make our cities bastions of hope and opportunity. 

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Up next - Part 2: Community Meetings Provide Context
Community meetings are not required for the relatively small-scale development projects undertaken by urban infill homebuilders. However, for the last four years Green Canopy has been conducting community meetings for every project we have undertaken. We will share our rational and the data collected from the surveys we have given to the neighbors in the communities in which we build. 

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Additional Reading:
With waves of humanity flooding into our neighborhoods, and no simple or easy solution to address our density issues, take some time to read through these two Sightline research articles. They are informative, well researched and helpful as we consider the choices ahead of us. Both of these articles highlight the need for Green Canopy’s approach to increased density.

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By: Krystal Meiners, Director of Marketing

What are the most impactful personal or business choices I can make to fight climate change? And is it my responsibility to do so?

As Green Canopy gears up for our first Empower Happy Hour of the year – I’ve been thinking about Forterra’s question of the evening. What are the most impactful personal or business choices that I can make to fight climate change? And is it my responsibility to do so? The second part always resounds with a bright, assertive “Yes!” in my mind. However, the other part of this question flutters and lands throughout my workday, across my desk, in and out of meetings; with answers both big and small. What are the most impactful personal or business choices that I can make to fight climate change?

My internal responses tend toward the personal solutions; challenges to buy local, volunteering for park cleanup in my community, reducing my consumption, eating more vegetarian meals, meditating on the power of fresh air, spending more time with my family outdoors connecting to nature. Beyond the personal, though, what are the business solutions that I can lean into to fight climate change?

In our Energy Performance Guarantee Program at Green Canopy, we have the opportunity to influence and incentivize conservation behavior with our homeowners. This guarantee amplifies our impact and empowers our homeowners to be able to live more efficiently and with a smaller carbon footprint than the average Seattle homeowner. We guarantee that each home that we build will perform as it was modeled by our third-party energy audits, or we will reimburse our homeowners the difference.

For the past two years, we have collected energy performance data through this program with surprising results. What we learned was that the majority of our homeowners were not buying into the program, and that the ones that did admitted that they did not understand their building systems well enough to operate their homes efficiently. Nearly two thirds of the claims that were submitted to us were showing overages beyond our 3rd party energy models. The average deviation from all of our claims was a 966kWh overage against the model. While that number is not a lot considering the average Seattle home consumes over 28,000kWh in a year, we still believe that this program is an incredible opportunity to influence, inspire and educate our homeowners. We want this program to be able to drive efficiency in our product in order to create real impact in our fight against climate change.

That is why our team is actively working to improve our process, educate our homeowners, and collect more data in order to achieve greater effectiveness. At the end of the day, we do more than just build homes. We want to live into our mission to inspire resource efficiency. The Energy Performance Guarantee is simply one business solution that we have that empowers our homeowners to live better, more efficiently and closer to the planet that we share. 

Stay tuned for more ideas in our upcoming blog series "Mission Metrics: Case Studies on Impact."

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A Response from Aaron Fairchild, CEO of Green Canopy, Inc.

For those of us that are deeply concerned with the current Presidential administration, I thought I would offer acknowledgement in solidarity and a potential response to consider throughout each day as you continue protesting in the streets across America.
 
Trump is a self-professed businessman and has proclaimed that he will create perpetual economic growth throughout his Presidency and beyond, even at the expense of equity and the environment. To which we can, and should respond with a resounding, “No!" Natural limits to growth exists as populations grow and resources diminish. Perpetual economic growth at the expense of equity and the environment simply cannot be sustained, nor should the idea be tolerated as acceptable.
 
For years the “buy local” movement has been a compelling response to the perpetual growth model and well articulated in Wendell Berry’s short book of essays, “In the Presence of Fear." Buying local, and all that it entails, helps to strengthen our local communities and economies as we work to address our environmental and social equity issues in a more sustainable and less consumptive manner.
 
Today we find ourselves confronted with a Presidential administration that is happy to operate as a bull in global and national “china-shops,” rolling back environmental regulations not to mention our constitutional liberties. Given this as the backdrop it is more important than ever to perhaps reconsider our consumption behaviors and retrench to our local establishments and communities. The consumer has the loudest voice in our democracy. If consumers change their behavior, companies take notice, and correspondingly so do politicians.
 
To this, I ask you to send a message to this administration along with me and thoughtfully limit your consumption of global brands, and perhaps in general. Will you join me in more deliberately and critically considering the purchases you intend to make? Can you think about holding off, or reflect on not going out to dinner or away for that vacation? Perhaps consider focusing on local purchases, “stay-cations”, dinners at home with family and friends and making your investments locally.
 
But you may say, “Aaron, buying local and limiting our national consumer trends by perhaps even 5% would certainly cause a recession!” Frankly, is there a better way to send a message to a President who has trumpeted his business and economic acumen? Perhaps there is, however corporate sponsors won’t continue clinging if their numbers go down. Protest with your pocketbook and send an economic message to a business baron and let go of fear of a potential self-induced recession. 
 
Recessions come and go, and if a recession were indeed to arrive as a result of buying local, perhaps it would be more easily corrected than otherwise. More importantly, a recession caused by conscious consumption puts economic control in the right hands; in your hands, the hands of the people and not corporations or politicians. Send a message and buy locally, invest locally, walk to a friend or neighbor’s house for dinner, take transit, and walks in the dark and beautiful woods instead of heading to the movies.
 
If you ever needed an excuse or a little nudge to buy local and perhaps even less, the excuse sits in the White House and the nudge is constantly viewed on your news push-notifications. Take action throughout your every day. Consider more critically and deliberately as you buy products and consume goods. Mindfully, in the moment, think about buying less, buying local, investing local. Let go of fear and embrace the power of your pocketbook to create change. 

Share an easy, yet meaningful idea as a comment below that may be helpful to others as we all align to living and buying more locally.

With the annual Built Green conference is only five days away, we’re getting increasingly excited to gather as a community of green building professionals to exchange ideas, connect and honor those among us who have done an outstanding job this year of bringing people into Built Green homes. Before heading into the weekend, we took a minute to get to know one of our Selling Agent of the Year finalists – Daniel Burton of Redfin.

AN INTERVIEW WITH DANIEL BURTON
GREEN GENIUS SELLING AGENT OF THE YEAR FINALIST

Now that the green building movement has become more mainstream in Seattle, what are the most relevant value propositions that make homebuyers choose green homes over a code-built conventional homes?
 
People don’t always realize that sustainability is more cost effective in the long run. The process of real estate development is already so complicated; to raise the bar on the quality of construction and integrating all of those green features says a lot about the product that you’re buying into. While it does take more advance planning, time and thoughtfulness, it’s so worthwhile in the end. The final product is not only built better, but it was done using non-toxic and renewable-sourced materials. You know that it’s not just thrown together, which can happen with a lot of new construction projects.
 
When people make the connection and actually see the numbers add up, not only in the short term but in the long term life cycle of the building, they see that you can save thousands and thousands of dollars if you just make a few smart choices upfront like focusing on high energy-efficiency appliances, improved ventilation, LED lighting, and capturing natural daylight whenever possible.
 
How can we push the green building movement forward? 
 
I think the best way is to brag about it – to promote it more. People don’t always know what they want until they know it’s an option. Once they understand they’re options and are educated, they’re like ‘Yes, this is definitely what I want’. The more we do that, the more the industry will feel pressure to accommodate those demands. In a sense, consumers vote with their dollar. Employing visuals that can incorporate the data, like infographics, so that more people can actually see the differences in Built Green homes, which could help make green standards the new normal. It’s one thing to read about it, but a visual that puts it all together for you really helps the ideas click.

What does sustainability mean to you?
 
Sustainability to me means a comprehensive, holistic, and thoughtful approach to how human initiatives impact our world now, and more importantly later. It also involves an identity shift to thinking about ourselves as global citizens who think globally and act locally. A collective effort to pursue a Triple Bottom Line mindset where people, planet and profit are taken into equal consideration is essential as well. From a real estate perspective, we have to think about how our buildings effect the people and animals that live in or around them, health-wise, cost-wise as well as how our built environment impacts its surrounding natural world. 

Why do you think the Seattle area is national leader in the green & sustainable building movement?
 
We were one of the first cities to make it illegal to not recycle and implement standardized compost. That kind of ‘granola’ culture has been part of Seattle's natural fiber for a long time; since that was already here, it was a really good place for this kind of movement to take off. A lot of people are already mindful of these types of things. The Native American history that is woven into our region may have also played a part, especially concepts like the Seven Generations principle – the idea that anything you’re doing today needs to be thought of in terms of how it will impact, not just people today, but seven generations from now. I think that captures the spirit of the green building movement, because it’s not just about saving money now, but also being really serious about how our actions will impact the planet seven generations later.
 
The landscape and regional locality of Seattle is also really important to consider. We’re so incredible lucky to have nature all around us. We’re positioned between two major mountain ranges, in a beautiful valley of vegetation with water surrounding us. All of that is definitely something that is propelling the sustainability movement. We can’t not think about it, because it’s all around us.

What do you like to do to enjoy the PNW summers?
 
Some of my favorite summer activities are hiking and camping in the Cascades and the Olympics, as well as taking an annual trip to Lake Chelan.

What is your favorite place on Earth? 
 
It might sound cheesy, but it’s Seattle. I’ve done a lot of traveling, especially all over the U.S., and after visiting so many different states I feel really lucky to be in Seattle. This is where it’s at.

If you could be an Olympic athlete, what sport would you want to compete in?
 
It would have to be snowboarding. My fate was sealed by having the same last name (Burton) as such a popular snowboarding brand!

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We are thrilled to highlight another year of excellence in green real estate. The 4th Annual Green Genius AwardS are right around the corner and we are excited to introduce some fabulous brokers this year. As the PNW transforms into a hive for sustainability - these brokers are capitalizing on new greenbiz trends in real estate. On September 13th We will be awarding the top Listing and Selling Agents as well as the top Listing and Selling offices at the Green Genius Award Ceremony during the Built Green Conference. These teams and individuals are key players in helping to transform the market, and their influence contributes to the growing trend of bringing more Built Green homes to the market every year. We’re excited to honor the great work they’ve done and the value they bring to their client’s lives. 
 
We hope to see you there! 

​AN INTERVIEW WITH FIORE PIGNATARO
GREEN GENIUS LISTING AGENT OF THE YEAR FINALIST

Now that the green building movement has become more mainstream in Seattle, what are the most relevant value propositions that make homebuyers choose green homes over a code-built conventional homes? 
 
It’s a combination of things. There are definitely individuals who are really interested in the metrics and being able to see the difference in a very concrete way and understand the processes involved. That exists particularly in Seattle, where we have quite a sophisticated group of buyers and sellers. But it also has to be valuable to a greater audience, to the bulk of buyers who are right there in the middle.
 
Articulating the value to that group of people and helping them understand how a Built Green home is going to be financially sustainable over the long term is really important. One builder that I work with is very hands on and accessible to buyers. His willingness to meet with them in person and articulate that value really helps the buyer feel confident that it’s not just smoke and mirrors, it’s real, data driven information.
 
In your professional opinion, how can the green building movement continue to push our society and communities toward more sustainable living? 
 
Systems that will be able to constantly renew your ability to harvest your own energy such as solar panels or geothermal position you to really be able to pull yourself away from the grid and be self sustaining. That’s super exciting to me.
 
How do you incorporate sustainability into your own life?
 
Right now I’m remodeling my own home. I’m trying to bring in as many sustainable systems as I can, like solar panels, an improved heating system and tightening up the insulation. I’m looking at how these improvements are going to help me save money over time, and I also think there’s a lot more care and quality in this kind of development. Builders that build sustainably have put a lot more into that house, period. You’re just getting a better product over all, the bar is set much higher.
 
Why do you think the Seattle area is national leader in the green & sustainable building movement? 
 
It’s part of our DNA as Seattleites! We have the mother ship for REI here, mountain climbers, people who move here so they can be skiing in 45 minutes and people who hop on Lake Union on a Tuesday afternoon for sailing races. While Seattle isn’t necessarily a rugged frontier anymore, I think that’s how it started and you have people who wanted to preserve that spirit and character from many, many decades back. Now that we’ve had this tech boom, they go hand in hand because it’s brought a demographic of people who are looking for above average homes.
 
What do you like to do to enjoy the PNW summers?
 
I love playing soccer, running, getting out on the Puget Sound and going crabbing and harvesting oysters with my family at our beach property. We actually have our own oyster bed there.
 
If you could travel anywhere, where would you go?
 
The Italian Riviera. While I’ve been there before, I really hope to go back soon. I was a teacher for 12 years before I got into real estate, and got to teach at an international school in Genoa, Italy. I’d love to be able to be able to go back and visit every little hamlet and unknown city on that stretch of coast. It’s like a second home to me.
 
If you could be an Olympic athlete, what sport would you want to compete in?
 
It would have to be something in track and field. The marathon would definitely be a candidate, or the 1500-meter or 200-meter sprint – which is always such a dramatic race. The Olympics is still the pinnacle of running going all the way back to the ancient Greeks.