The Seattle Construction Tech Company is Raising Capital to Scale its Innovative Construction Products that Enable Developers to Build Healthier Homes Faster and More Sustainably

FOR IMMEDIATE RELEASE

SEATTLE, Washington (December 1, 2022) - Green Canopy NODE is pleased to announce the launch of its first crowdfunding campaign, now available for investment to the public on StartEngine. The Seattle-based construction technology, real estate development, and fund management company has long believed that investment in private companies should be democratized. Launching this campaign allows everyone, not just institutional or accredited investors, to invest in revolutionizing the construction industry to build more sustainable, healthy homes faster.

“We are excited about crowdfunding because it gives more people an opportunity to be a part of transforming how homes are built, while at the same time offering real positive social and environmental impact for our communities and the planet,” said Co-CEO Aaron Fairchild. “When individuals with normal incomes align their values to their investments, they become direct participants in positive transformation with us –they become impact investors for a better world.”

Green Canopy NODE is raising capital to scale its technology development with innovative construction products that simplify construction while boosting productivity – building faster and more sustainably. The company leverages its integrated construction ecosystem, proving product-market fit on-site through its certified green real estate development pipeline and real estate funds.

In 2023, Green Canopy NODE plans to install millions of dollars worth of utility and structural products on site and develop a new region of expansion across the US – selling to other developers and builders directly and through channel partners with its configurable product catalog. “Our roadmap is clear – we’re here to scale healthy and sustainable homes from everyone,” said Co-CEO Bec Chapin. “Given the labor and supply shortages, traditional homebuilders simply can’t produce enough.  It’s time to revolutionize the industry, and we see our integrated construction ecosystem as the model required for scale.”

The vertically integrated company is also an experienced fund manager. Green Canopy NODE Capital has successfully launched and managed four real estate funds and is soon to launch its pioneering fifth fund on mass timber. Learn more about Green Canopy NODE’s offering and how to invest at www.startengine.com/greencanopynode

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About Green Canopy NODE
Green Canopy NODE is an integrated construction technology, real estate development, and fund management company. Over its history, it has sought to embrace the innovation required to change the current paradigm of housing development and deliver on its commitment to help regenerate communities and environments. The company works with its clients and investors to develop high-performing, deep green, all-electric, and healthy housing.

For more information, please contact: 
Susan Fairchild  
Chief Marketing Officer 
susan@greencanopynode.com 
206-792-7280 

Making investments in privately held companies is considered high risk. Before making an investment, please review the full campaign page on StartEngine, which includes risks and disclosures. 

What impact could we have if we were all just a bunch of tree huggers united under a green canopy? Our logo is definitely symbolic of the work that we are doing to change the course of climate change - and certainly everyone knows that we have sang our share of kumbaya - but it's the fast, hard data that delivers our projects and helps us work toward improvement at Green Canopy.

Decision making and benchmarking frameworks are integral to Green Canopy’s operations. Our acquisitions team uses a data driven framework and metrics to identify and purchase attractive development properties. Our project managers use a framework for guiding construction related decisions from start to finish. The reporting outputs are used to inform and manage future acquisitions and projects.

These carefully crafted systems support us in driving toward consistent execution and continuous improvements. We learn from the successes and failures of our decisions by establishing baseline metrics and measuring and reporting against them. This ultimately makes Green Canopy a better homebuilder. And importantly, creates a stronger and more resilient company, reduces risk for our debt fund members and builds a more valuable brand for shareholders.

Investors face similar challenges, especially those pursuing positive social and environmental impacts alongside financial performance. Without a guiding framework, impact investors are left to untangle a confusing mix of information and options. An impact framework can be a transformative tool enabling investors to move beyond intuitive guesswork toward more systematic and objective decision making.  

We hope you will join us in attending an event, Impact Investing with Purpose, being hosted by The CAPROCK Group and SNW Asset Management on Tuesday, October 20th, 6 to 8 PM at Seattle Impact HUB. Green Canopy board member Kyle Mylius will moderate a panel exploring the evolution and use of impact investing frameworks and metrics. Panelist Luni Libes, a familiar face to many of you from Fledge and Pinchot University, will offer insights into The Pinchot Impact Index, the subject of Luni’s recently published book. The event will close with a preview of CAPROCK’s iPAR impact investment framework and evaluation platform.

By Aaron Fairchild, CEO/Chairman of Green Canopy Inc.

The outcry against residential in-fill has reached a fevered pitch in Seattle. Neighbors are yelling at homebuilders, each other, the city, and anyone who will listen. The themes are relatively consistent; opposition to modern homes, bigger homes, added density, or the fact that projects are unaffordable to existing residents. Builders, on the other hand, are simply trying to build what the market demands – and that may well conflict. But, is the fevered pitch, and ill will around new in-fill developments in the Seattle area necessary, or is there a way to work together?

As someone on the front lines of the neighborhood hostilities trying to do business in a new way, I think there is.  By engaging with (and listening to) neighbors and being transparent about planning and decision-making beforehand, infill housing can become a welcome and community-forwarding endeavor. 

Having heard the angry outcry, and with a focus on continuing to build a human values-based business that contributes to communities, here are a few ideas for how this could be done: 

• Listen, really listen, first. Changes within a neighborhood can be emotional for many. When you recognize that going in, even hearing concerns starts to build a trust pattern. While plans are still conceptual, hold a community meeting to receive input on the direction of your design.

• Engage along the way. Especially with topics like sidewalk closures, site work, paint colors, etc. (We use Tumblr quite a bit on this front) Updating the community using a community blog demonstrates awareness that the developer is entering into an established norm of how the neighborhood functions. 

• Acknowledge feedback and make Changes. When neighbors really see a result of their comments, whether as acknowledgement or in changes to the plan, trust is solidified, paving the way for the best possible relationship with the community throughout the construction process, and helping the new homeowner receive a much warmer welcome.
  

How is this good business? Engaging the community while building in close quarters with neighbors helps minimize angry calls and letters to the city, intense verbal discussions with subcontractors, and creates a much better work environment for everyone. By approaching our own projects in this manner, we’ve had neighbors bring us warm coffee, cookies, and offer to help. Our homebuyers are a welcome addition to the neighborhood versus being seen with skepticism and mistrust by association. All of this work helps create positive association with our company name and ultimately helps sell our homes.

In this day and age of transparency, builders really can’t “bulldoze” their way into a neighborhood.  If neighbors and builders alike can remain open to each other, listen and engage, we should all be able to learn together how to effectively rebuild our aging infrastructure, honor our past and lay the groundwork for a thriving future in Seattle.

This piece was written in response to a thoughtful article from Seattle Weekly entitled "Boomtown Brawls" by Nina Shapiro.